The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
SIGNS
Agency: MRM//McCANN / Frankfurt + McCANN / Frankfurt
Client: German Youth Association of People with Hearing Loss Category: Innovation in Digital Craft
GiveHerABreak - Break The Oscars
Agency: Mojo Supermarket / New York
Client: GiveHerABreak Category: Innovation in Digital Craft
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Innovation in Digital Craft
THE MOST FAMOUS GRILLER IN PERU
Agency: McCann / Lima + Burger King Perú / Lima
Client: Burger King Category: Digital & Online / Social Media Post - Campaign
Side:Biz
Agency: Publicis Italy / Milan
Client: Diesel Category: Digital & Online / Social Media Post - Campaign
#BPM100 DANCE PROJECT
Agency: TBWA\HAKUHODO Inc. / Tokyo + Bytedance KK / Tokyo + JAPANESE RED CROSS SOCIETY / Tokyo
Client: JAPANESE RED CROSS SOCIETY / Bytedance Category: Digital & Online / Social Media Post - Campaign
Life Lolli - A lollipop designed to save lives
Agency: BBDO GmbH / Duesseldorf
Client: KMSZ - Bone Marrow Donation Center Category: Digital & Online / Social Media Post - Campaign
Lonely Rambutan
Agency: Wunderman Thompson Thailand / Bangkok + The Film Factory / Bangkok
Client: Malee Group Public Company Limited Category: Digital & Online / Social Media Post - Campaign
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Cultural Driver
The Wall against Walls
Agency: Scholz & Friends / Berlin + Rest of the World / Austin
Client: Initiative Offene Gesellschaft e.V. + Falling Walls Foundation Category: Cultural Driver
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Cultural Driver
Still Speaking Up
Agency: Publicis / Mexico City + Starcom / Mexico City
Client: Propuesta Cívica Category: Cultural Driver
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston
Client: Santander Bank Category: Cultural Driver
Fake News TM
Agency: WAX / Calgary
Client: The Society of Professional Journalists Category: Cultural Driver
Only on Airbnb
Agency: Airbnb / San Francisco + Weber Shandwick / San Francisco
Client: Airbnb Category: Events & Experiential
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Events & Experiential
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston
Client: Santander Bank Category: Events & Experiential
The Bell: A Taco Bell Hotel and Resort
Agency: United Entertainment Group / New York + Edelman / Los Angeles + Taco Bell / Irvine
Client: Taco Bell Category: Events & Experiential
A Team of One
Agency: Loong / Beijing
Client: Tencent Foundation, China Organ Donation Category: Events & Experiential
When the game became an art
Agency: TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris
Client: Basket Le Mag Category: Creative Use of Data
Catch a Flight to Buenos Aires
Agency: thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich
Client: Edelweiss Air AG Category: Creative Use of Data
SIGNS
Agency: MRM//McCANN / Frankfurt + McCANN / Frankfurt
Client: German Youth Association of People with Hearing Loss Category: Creative Use of Data
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence Category: Creative Use of Data
Runaway Train 25
Agency: MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles
Client: National Center For Missing & Exploited Children Category: Creative Use of Data
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Creative Use of Data
Black Friday (Re)Sale
Agency: Hjaltelin Stahl / Copenhagen K
Client: IKEA Denmark Category: Digital & Online / Banners & Pop-ups
Wonderful Tools
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Moving Image / Single
The Story of Tsutomu Yamaguchi
Agency: Filadelfia / Belo Horizonte + Março / Belo Horizonte
Client: Boatos.org Category: Moving Image / Single
Eyes Say More Than Words
Agency: Design Army / Washington
Client: Georgetown Optician Category: Moving Image / Single
LSO: Dancing on the Edge of a Volcano
Agency: Superunion / London
Client: London Symphony Orchestra Category: Moving Image / Single
This Watch Tells Time
Agency: Apple / Cupertino + Reset Content / LA + Exile / LA + Electric Theatre Collective / London
Client: Apple Category: Craft - Writing / Single
Brandless
Agency: Goodby Silverstein & Partners / San Francisco + Exile / Los Angeles + RadicalMedia / Santa Monica + The Mill / Los Angeles
Client: Doritos Category: Craft - Writing / Single
An Open Mind is the Best Look
Agency: Droga5 / New York
Client: Nordstrom Category: Craft - Writing / Single
A Cautionary Tale
Agency: Squarespace / New York
Client: Squarespace Category: Craft - Writing / Single
Choose Your Future
Agency: &Co. / NoA / Copenhagen + New Land / Copenhagen
Client: The European Parliment Category: Craft - Writing / Single
What You Really, Really, Really, Really Want
Agency: ERICH &KALLMAN / San Francisco
Client: General Mills Reese's Peanut Butter Puffs Category: Online Films & Video / Short Form - Campaign
You only have one life. Live it.
Agency: hasan & partners / Helsinki + Pohjola Insurance / Helsinki + D8 Production / Helsinki + Media agency Omnicom ToinenPHD / Helsinki
Client: Pohjola Insurance Category: Online Films & Video / Short Form - Campaign
Dragon
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Limited Category: Posters / Single
Empire States
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Limited Category: Posters / Single
GEICO: Believe It
Agency: The Martin Agency / Richmond + GEICO / Chevy Chase, MD + Hungry Man / Los Angeles
Client: GEICO Category: Television & VOD / Short Form - Campaign
GEICO Sequels
Agency: The Martin Agency / Richmond + GEICO / Chevy Chase, MD + Smuggler / Los Angeles + Cut+Run / Los Angeles
Client: GEICO Category: Television & VOD / Short Form - Campaign
It's Simple Even When It's Complicated
Agency: Sid Lee / Toronto
Client: H&R Block Category: Television & VOD / Short Form - Campaign
Ice Cream For Adults
Agency: 72andSunny / New York + Anonymous Content / Los Angeles + Halo Top / Los Angeles
Client: Halo Top Category: Television & VOD / Short Form - Campaign
Old Spice Smell Like Your Own Man, Man
Agency: Wieden+Kennedy / Portland + Epoch / Los Angeles + Joint / Portland + Kevin VFX / Portland
Client: Old Spice Category: Television & VOD / Short Form - Campaign